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Digital Marketing
Digital marketing is a strategy that promotes products, services, and brands through online channels, primarily the internet. It involves a range of tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and influencer marketing, among others. Unlike traditional marketing, digital marketing leverages data and analytics to target specific audiences, track real-time results, and optimize campaigns for better performance. This approach enables businesses to reach a global audience, enhance brand awareness, increase customer engagement, and drive sales efficiently.