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Google Ads - PPC Marketing

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their website. Google Ads is one of the most popular PPC platforms, allowing businesses to create ads that appear on Google’s search results, partner websites, and YouTube. Through Google Ads, advertisers can target specific keywords, locations, demographics, and even device types to reach their ideal audience. Google Ads also provides tools to monitor performance, refine strategies, and optimize campaigns for maximum return on investment (ROI). This approach helps businesses reach potential customers instantly, increase brand visibility, and drive conversions.